Former Ogilvy Toronto Co-Chief Creative Officers Janet Kestin and Nancy Vonk share what they learned from global marketer Silvia Lagnado while working together on Dove's "Campaign for Real Beauty."
In search of the right idea for Dove, Silvia was a monster of passion and intensity. She was the purest example of a client who demanded world-class work and meant it. She was as tough as leather -- challenging, judgmental, but as emotional as a child when she was moved by the work. She said, "I want Dove to stand alongside Nike and Apple." And she asked, "What if a bar of soap could change the world?" She was prepared to move mountains to make it happen.