Ad Age is debuting a 40 Under 40 mentorship program designed to empower the next generation of industry leaders. In partnership with the Columbia University School of Professional Studies, the exclusive initiative pairs rising stars from the 2024 Ad Age 40 Under 40 honoree list with early-career professionals for personalized mentorship and career development.

The inaugural program demonstrates Ad Age’s commitment to fostering the development of future industry leaders while building on the legacy of the 40 Under 40 initiative.

The program offers an opportunity for selected mentees to gain insights, guidance and one-on-one coaching from some of the most innovative minds in advertising, marketing and media. The mentors—including executives from Walmart, Microsoft, Wondery and Digitas—will benefit from the fresh perspectives and ideas brought by the School of Professional Studies students.

“We are proud to offer this mentorship program as an extension of our long-running 40 Under 40 awards. This is an opportunity to build meaningful connections and cultivate the next wave of industry leaders,” said Jeanine Poggi, editor-in-chief of Ad Age. “We are excited to see how these connections inspire both mentors and mentees as they tackle challenges, explore opportunities and shape the future of the industry together.”

Over the course of the program, mentors will share strategies for career growth, personal branding and navigating industry trends. In addition to one-on-one meetings, mentees will participate in virtual workshops and networking sessions, giving them access to a broader community of rising professionals and industry experts.

The partnership with Columbia University School of Professional Studies ensures the program is grounded in industry knowledge and enriched with leadership training and educational resources, further equipping participants with the tools they need to thrive.

The mentors from Ad Age’s 2024 class of 40 Under 40 represent a diverse group of emerging talent from across the industry, reflecting the future of marketing, media and advertising.