Nash, 38, is attempting to put UID 2.0 front and center through integrations with major global companies; in the past year, she has brokered partnerships with players including Walmart, Paramount, Procter & Gamble and Disney.
She’s also leading with education, showing marketers the ins and outs of a technology that is often misunderstood. For example, machine learning plays a key role in UID2, helping to gather disparate signals and attributes in order to inform marketing strategies.
“We’re at such a key turning point,” Nash said. “You don’t need a lot of first-party data if you’re coupling it with strong machine learning.”
If you could have dinner with one person, alive or dead, who would it be and why?
Dave Matthews. This will solidify me as an elder millennial, but I’ve been listening to DMB since high school, I even have a Dancy Nancy tattoo. His music has stood the test of time and I just think we’d have a great time over a meal. He’s a riot.
What are the top two social media sites you use on a regular basis?
I actually limit myself to just Instagram these days. Controversial choice, I’m sure. But I don’t want to get sucked into hours of content on my phone on TikTok.
What’s currently on your bedside reading list?
At the moment I’m reading “Death by Black Hole,” by Neil deGrasse Tyson. I love concepts within space and time.
What was the last show you binge-watched?
“Painkiller” on Netflix. Really well-done exploration of the impact of Oxycontin on patients, their families, the doctors prescribing it and the entire community. I was in high school during the period the show covered, so it really resonated with me.
At what age do you hope to retire?
Call me crazy but I don’t even think about it. I suppose my 60s, but right now I’m really enjoying it and feeling so much momentum and possibility that I don’t dream of retirement just yet—there’s so much more to accomplish.