At KitchenAid, Priyanka Rathore has exposed gender bias in the restaurant industry, helped empower female chefs and boosted women-owned restaurants—all while making the brand more relevant to a younger generation.
Rathore is the marketer behind the Whirlpool-owned culinary brand’s provocative Hulu documentary “A Woman’s Place,” which shone a light on the barriers and challenges facing women in professional kitchens. Inspired by the statistic that women make up 50% of culinary school graduates but only 7% of executive chefs, the purpose-driven campaign has also included a mentorship program for female chefs through the James Beard Foundation. In 2021 Rathore evolved it further via a partnership with Yelp, using first-party data to geotarget food enthusiasts and encourage them to support local women-owned restaurants in the pandemic.