Ad Age’s annual 40 Under 40 list is here, and it’s full of rising leaders and innovative creatives who are taking the marketing world by storm. During an autumn rife with layoffs, budget cuts and an industry directive to “do more with less,” these individuals are rising to the occasion, proving they have the creative chops to succeed.
A marketer at Priceline was behind the travel brand’s crafty switch to a Super Bowl campaign with hidden giveaways on social media from a pricy Big Game TV ad. A Ukrainian ad exec is using his agency to help in the war effort against Russia. And a former Unilever intern has risen through the ranks to head of innovation at SheaMoisture because he has an eye for “underdeveloped areas that could be growth pockets.”