Cannabis and ad tech might not seem a natural fit, but Chad Bronstein has discovered they go together great.
Why Chad Bronstein combined cannabis and ad tech to launch Fyllo
The former chief revenue officer of TV and digital platform Amobee founded Fyllo in 2019 to help cannabis companies manage marketing, analytics and regulatory compliance—and to help mainstream brands reach cannabis users.
This year, Bronstein, 34, has completed a $30 million Series B funding round for Fyllo, acquired customer relationship management platform DataOwl and presided over 32% revenue growth.
Bronstein is also a strategic advisor at OpenWeb and executive chairman and co-founder of Wesana Health, which specializes in treating traumatic brain injuries and went public. And he’s on the board of fitness marketer Cityrow. He’s helped those three companies raise another $60 million combined this year.
But his biggest impact is with Fyllo, which is in the process of hiring 70 people globally and has seen sales rise 32% over the past 12 months from dispensaries and consumer marketers such as Clorox Co. and Uber.
While dispensaries need Fyllo software to help keep up with “hyperlocal regulations,” Bronstein says, mainstream brands want to understand and reach hard-to-target cannabis users. “Why wouldn’t Uber Eats want to target you [with ads for a snack] if you’ve been smoking?” he asks.
What are the top two social media sites you use on a regular basis?
Facebook and Instagram.
What's currently on your bedside reading list?
“The Billionaire Who Wasn’t,” by Conor O’Clery, about Chuck Feeney, who secretly made and gave away a fortune.
What was the last show you binge-watched?
“Nine Perfect Strangers.”
At what age do you hope to retire?
By 45. Retiring means retiring from operating companies and more going into investing and helping other companies.