Turnbull, 38, says there are a few keys to turning an office or agency around.
One is "recognizing that we're a product company and our product is our creativity and our ideas,” Turnbull says. ‘‘We have to view creativity as an economic multiplier." Execution also matters. "It's in the day-to-day decisions that may seem small at the time, but actually, turn out to be quite critical.”
If you could have dinner with one person, alive or dead, who would it be and why?
Masai Ujiri, because I would love to learn from the turnaround he did with the [NBA Toronto] Raptors and get to know him more. Or Bill Belichick because I’m a diehard Patriots fan and would love to hear about his coaching style over the past 30 years.
What are the top two social media sites you use on a regular basis?
Twitter and TikTok.
What’s currently on your bedside reading list?
"Out on a Limb," by Andrew Sullivan.
What was the last show you binge-watched?
I rewatched my favorite show of all time, "The Wire."
At what age do you hope to retire?
I don't have a number where I want to stop working or being energized. I don't have a 65 checkout. I think for me what it more looks like is how do I get more freedom in my day-to-day. I don't plan on leading an agency for my entire life, but I think in my next chapter, I'd still love to work with clients. I'd still love to help brands grow. I'd still love to do what I'm doing, probably in a different, smaller way.
See all of Ad Age's 40 Under 40 honorees.