The shop also bought digital performance marketing agency Adlucent from Advantage Solutions in May of last year and hired its first president of media and analytics, Sean Corcoran, formerly U.S. CEO of Interpublic Group of Cos.’ Mediahub.
In its entry, BarkleyOKRP called its union a “true integration fueled by a unified leadership team, company cultures with shared values, and a Midwestern approach to creativity that is honest, audacious and surprising.”
That audacity was evident in a campaign for the Kansas City Chiefs that was styled after a Hallmark movie. Called “Falling for Football,” it included actual players, familiar actors from the genre and Easter eggs for fans of romance films. The low-budget push brought in $10 million in earned media value and 12.5 million video views.