True to its name, Cincinnati-based Curiosity continues to bring in clients intrigued by its offerings. In 2022, Curiosity reached $14 million in revenue—the first time the 13-year-old agency has surpassed the $10 million mark.
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Curiosity racks up AOR clients and becomes a force on TikTok
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Curiosity group shot: 70 individuals, one united front.
Credit:
Curiousity
The Midwestern agency picked up 10 wins in 10 months last year while doing zero prospecting—another first for Curiosity. Some wins include integrated agency of record duties for Sunset Grown Brands, Kentucky Owl and Dude Wipes; creative AOR for FreshDirect; and creative and social AOR for Holland America—won after the agency sent two strategists on a seven-day cruise as part of the pitch. The agency was given project work for Dove off the strength of its work for Native personal care products. The shop also saw organic growth increase by 6%.
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Curiosity's other assets, including an in-house production studio that led to more than 30 productions last year and its TikTok offering, TokShop, have become key capabilities for clients.
To promote Brooks Running’s “Love Moves” shoe collection, the agency partnered with five LGBTQ+ and ally creators to create TV and TikTok content. This included a cereal-inspired swag pack that was sent to influencers, half of whom shared unboxing videos online. Overall, the campaign racked up more than 545,000 impressions, 9,400 engagements and 1,700 link clicks. The agency also launched its first campaign for FreshDirect, and new work for Native and Zevo.
Using its expertise for good, Curiosity and PR Army—a nonprofit group of Ukrainian PR professionals—created a fictitious agency called “Bathtub Creative” to help raise donations for Ukrainians fighting for freedom.
The campaign website features pictures of Ukrainian creatives working in their bathtubs and windowless spaces to avoid being injured by Russian attacks. Visitors can purchase a special bar of soap or make a donation to support the MacPaw foundation—which provides personal products such as soap, toilet paper and toothpaste to Ukrainian soldiers and civilians. The campaign also sponsors #WorkFromTub Day; for every post of a participant working from their tub, Bathtub Creative makes a donation to the McPaw Foundation.
