How 72andSunny channels creativity through unexpected moments
A montage of 72andSunny’s work (clockwise): “Made By Choice” interactive PSA; Oscar the Grouch for United Airlines; dark ideas for Activision Blizzard’s Diablo video game; the idea for Stagwell’s Sport Beach at Cannes 2023; “Good Leads the Way” for United; fun with the agency’s logo; a celebration of women in sports for the NFL; another scene from the Diablo campaign. (72ndandSunny)
WPP Media has issued a report attacking the quality of desktop and mobile inventory sold via Publicis Groupe's Epsilon SSP, a rarity even among industry rivals.