In its head-turning 2024 Super Bowl ad, Verizon leaned on the star power of Beyoncé to make the case that its 5G network is unbreakable. When it comes to agency networks, Ogilvy, which created the spot, is more durable than most.
Behind its “borderless creativity” philosophy, Ogilvy has effectively broken down barriers between its 131 offices in 93 countries and multiple practice areas to emerge as one of the most consistent performers inside WPP. Ogilvy grew revenue last year, according to WPP’s recently released full-year results, bucking sluggish growth trends afflicting other creative agencies. While Ogilvy did not reveal specific figures, WPP CEO Mark Read has repeatedly heaped praise on the agency, including during a third-quarter earnings call last October when he cited Ogilvy’s “creative rejuvenation” as sparking what he described at the time as 3% to 4% growth.