The agency grew its revenue by 450% to $6 million in 2023 from $1.1 million in 2022, as it took on the bigger, more established agencies it set out to disrupt, competing against them in pitches to win bigger projects from bigger clients.
Quality Meats picked up work for Kimberly-Clark brands including Huggies, Scott toilet paper and Viva paper towels; Regal movie theaters; crypto platform Olliv; Marquee Sports regional sports network; and DoorDash, for which it created a direct-response campaign to help it attract more delivery drivers. It was also elevated to agency of record status for Saxx Underwear.
For Huggies, Quality Meats created its “All Baby Butts” campaign that included ads showcasing the diapers’ comfortable, curved fit and its ability to adapt to all babies as they “squiggle, jiggle and wiggle," as well as “The AlphaButt Book,” highlighting “the A to Zs of baby butt shapes.” Per the agency, the campaign generated 169 million impressions and 18.7 million views on TikTok and Instagram.