Ryan Kefer has been behind some of fast-food giant Wendy’s most disruptive media campaigns for the past decade, including its viral partnerships with Adult Swim’s cult-classic cartoon “Rick and Morty.”
The SVP and group director at Publicis Media’s Spark Foundry was part of the team that kicked off Wendy’s 2022 NCAA basketball March Madness campaign in Las Vegas with another “Rick and Morty” iteration: “Morty’s Mayhem,” an activation on the Strip that saw the return of the Pickle Rick Frosty.