When advertisers want a big touch of Hollywood special effects in their ads, they turn to Framestore. The company has brought everything from the "Star Trek" Enterprise to Buddy the Elf into ads in the past year, earning honors as VFX Company of the Year at the Creativity Awards.

For the launch of Paramount+, the London-based production company, with offices in the U.S., Canada and Australia, took viewers on a computer-generated flyover past Paramount Mountain to follow a coffee runner encountering scenes from the “Halo,” “Paw Patrol” and “Star Trek” franchises. Framestore incorporated nearly every post-production discipline in the process, including compositing, CG, CG environment creation, digital matte painting and animation.

For Asda, Framestore integrated classic footage of Buddy the Elf into an all-new holiday production, rotoscoping him out of the original film and into a store. “Framestore’s attention to detail and support on this project was, as ever, much appreciated by me,” director Danny Kleinman said in a statement.

For a tie-in of Procter & Gamble’s Tide Pods with Marvel Studios’ release of “Doctor Strange in the Multiverse,” Framestore’s Los Angeles team worked on a tight timeline to fit the story of the pods removing a tuna melt stain on the doctor’s magical Cloak of Levitation.

And when Kohler wanted to show how its shower can summon water like a god, it turned to Framestore to bring Poseidon into the picture, along with a realistic CG coral reef foreground and matte-painted sea cliffs and kelp forests in the background.

See all the 2023 Ad Age Creativity Awards winners.