Honest Eggs Co.’s ‘FitChix’ proved free-range chickens get their steps

Why did the chickens cross the road? To get their steps in, of course. This year’s Creativity Tech Innovation of the Year winner, Honest Eggs Co., was able to calculate exactly how many steps free-range chickens are getting. It was a campaign designed to prove to socially conscious consumers that Honest Eggs’ chickens are as active as advertised.