Gale is leading brands to a new era in marketing, introducing clients to Gen Z through emerging platforms, including social media, gaming worlds and bespoke digital properties. The Stagwell-owned agency is known for blending its expertise in customer relationship management with highly creative campaigns for brands in search of transformation, such as Hard Rock, H&R Block and dairy organization MilkPEP.
The agency projected $166.5 million in revenue in 2024, up from $145 million in 2023.
Last year, the agency worked with Hard Rock to tell a different story about the classic brand, which is best known for its nostalgic eateries but also owns an array of venues, casinos and hotels. Gale’s “Come Together” campaign for Hard Rock helped the company develop its first loyalty program called Unity.