O Positive remains a go-to production company for comedic advertising

O Positive showed off its comedic range in 2024 with Super Bowl commercials, star-studded ads, spot for iconic brands and a campaign satirically portraying historical figures. See all of Ad Age’s 2025 Agency A-List winners here O Positive’s biggest splash was State Farm’s “Like a Good Neighbaaa” Super Bowl ad, directed by Jim Jenkins. The ad, which starred Arnold Schwarzenegger struggling to pronounce the insurance company’s iconic tagline, finished at No. 1 on USA Today’s Super Bowl Ad Meter and was nominated for an Emmy. (Two other O Positive spots from 2023, for Apple and Uber, were also Emmy nominated.) Jenkins also directed “Football Is for Food” for Uber Eats with Matthew McConaughey and “The Predicament” for Beats by Dre, starring Lil’ Wayne and LeBron James. David Shane continued to show why he is one of the most sought-after directors by crafting spots including Barclays’ “Make Money Work For You,” Paramount+’s “Sir Patrick Throws a Hail Arnold” and Uber Students’ “Brian Cox Goes to College.” Brian Billow and Jess Coulter also had strong years. Billow directed KFC’s campaign declaring a chicken tenders war against its competitors and AICP’s “Museum-Worthy” films that featured stunningly realistic portrayals of Vincent van Gogh and Frida Kahlo getting annoying client feedback on their paintings. Coulter directed ads for Keurig, Consumer Cellar and M&M’s Super Bowl spot “Almost Champions Ring of Comfort.” Outside of advertising, the Mise En Scene Company secured worldwide rights to the scripted series “Driven,” created by Shane and produced by O Positive. See all of Ad Age’s 2025 Agency A-List winners here

O Positive remains a go-to production company for comedic advertising

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