Unit9 continues to innovate, merging creativity and craft

Founded in 1997, Unit9 continues to push boundaries with its work—deftly blending technology, creativity and craft. Among the best recent examples was a sprawling effort for Audible’s launch of George Orwell’s novel “1984.” Unit9 created a campaign in which three popular Twitch streamers, acting as a rebel group, worked with their audiences to take down a propaganda center, dubbed “TruthHQ,” while unlocking a teaser of the new audiobook. See all of Ad Age’s 2025 Agency A-List winners here There was also the work for Lego—promoting the toy brand’s collaboration with Pharrell Williams—in which the production company spent 1,500 hours constructing a space-themed pinball machine made from more than 25,000 Lego bricks. Guests could personalize their experience via WeChat, creating digital minifigures that were uploaded into the pinball machine by scanning a QR code. For tourism organization Destination BC, Unit9 helped introduce what it described as “the world’s first immersive car wash,” designed to inspire German travelers to explore Northern British Columbia by giving them a sample experience inside cash washes in Germany. Among other projects in 2024, Unit9 worked with luxury digital fashion platform SYKY to create the first interactive fashion app for Apple Vision Pro. Also, Unit9 helped develop Hyundai’s Experiment N, a project that transformed the remote Norwegian countryside into a cutting-edge neuroscience lab, showcasing the profound emotional effects of an exhilarating driving experience in combating Seasonal Affective Disorder (SAD). See all of Ad Age’s 2025 Agency A-List winners here

Unit9 continues to innovate, merging creativity and craft

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