Mother had a great year in 2021, with revenue of $70 million, up from $50 million in 2020. And it did so by purposely limiting its new business pipeline.
Its independent status allowed Mother to focus instead on growing business with current clients including Target, Postmates, Sonic and Dave & Buster's.
Mother launched Target’s “What We Value Most Shouldn’t Cost More,” a brand platform focused on attracting new customers by highlighting products that resonated with them such as BIPOC-owned brands, affordable organic groceries and size-inclusive apparel. The campaign increased brand relevance and appeal with new Target customers and helped increase traffic and comparable sales quarter-over-quarter.