As brands from AAA to Zenith gathered at the Association of National Advertisers' "Masters of Marketing" conference, many attendees were quick to discuss the ideal client/agency model. Brands that have been around for decades and are looking for a fresh way to tell their story may go searching for a new agency partner. Others looking for a variety of ideas have turned to a mix of agencies to piece together the right plan. And some hot brands prefer a do-it-yourself approach, relying on only a limited amount of outside expertise.
We spoke with Buffalo Wild Wings, Pearle Vision and Oatly to get their thoughts on agency relationships and other matters on their minds.
Watch the video above for more, or read on below for a deeper dive into each brand's story.