Benetton's controversial "Unhate" campaign, which finds world leaders lip-locked with their biggest adversaries, won the Press Grand Prix at the Cannes Ad Festival today.
Benetton's controversial "Unhate" campaign, which finds world leaders lip-locked with their biggest adversaries, won the Press Grand Prix at the Cannes Ad Festival today.
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”