Apple’s ‘The Greatest’ and Michael Kiwanuka’s ‘Beautiful Life’ win Music Grand Prix

Apple’s “The Greatest” and Michael Kiwanuka’s “Beautiful Life” were each awarded an Entertainment Lions for Music Grand Prix at the Cannes Lions International Festival of Creativity on Tuesday. “The Greatest” accompanied an Apple ad that debuted late last year showing how Apple products increased accessibility for disabled people. The ad, produced in-house, followed seven people with various disabilities getting through their days with the help of accessibility features such as image describing, Magnifier and Siri. Cannes Lions coverage Follow our live blog here Sign up here for email updates See all of the Grand Prix winners here The original track used remarks from Muhammad Ali for lyrics: “Float like a butterfly, sting like a bee. The hands can’t hit what the eyes can’t see.” A joyful recital of Ali’s words by Spinifex was remixed by Cola Boyy, aka Matthew Urango, a disabled music artist and producer. Another cast member, the blind Juilliard-trained jazz pianist Matthew Whitaker, improvised on top of the track. The video was released ahead of International Day of Persons with Disabilities. “Beautiful Life,” a haunting track from U.K. artist Michael Kiwanuka, was featured in a video from production company Smuggler and directed by Phillip Youmans. The video depicts teens playing a game of Russian roulette at a party, each seeing their lives pass before their eyes before a tragic conclusion punctuates a cautionary tale about access to guns. “Beautiful Life” was also featured on the Netflix documentary “Convergence: Courage In A Crisis,” which chronicled the global fight against the coronavirus. Gold winners Three other entrants won Gold Lions in Music. They were:

Apple’s ‘The Greatest’ and Michael Kiwanuka’s ‘Beautiful Life’ win Music Grand Prix

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