Apple’s “The Greatest” and Michael Kiwanuka’s “Beautiful Life” were each awarded an Entertainment Lions for Music Grand Prix at the Cannes Lions International Festival of Creativity on Tuesday.
“The Greatest” accompanied an Apple ad that debuted late last year showing how Apple products increased accessibility for disabled people. The ad, produced in-house, followed seven people with various disabilities getting through their days with the help of accessibility features such as image describing, Magnifier and Siri.