We don’t see enough fun agency stunts at Cannes Lions, but here’s one: Atlantic New York will be operating its own car service next week, offering free rides between Nice airport and Cannes to any prospective clients willing to hear the agency’s elevator pitch along the way.
Atlantic Car Service—it even sounds like a legit taxi company—is now accepting bookings. A van will be making runs Tuesday to Thursday (June 20-22) from 10 a.m. to 5 p.m. The agency’s four top principals—João Coutinho, Marco Pupo, Daniel Greener and Suzanne Barbosa—will all be aboard. One of them will drive (they’ll take turns) while the other three pitch the agency’s services.