'Stevenage Challenge' wins Direct Grand Prix; 'Contract for Change' and 'Bread Exam' take top honors in PR

The Grand Prix for Direct at the Cannes Lions today went to David Madrid and David Miami for Burger King’s “Stevenage Challenge” while two Grand Prix were awarded in the PR category: one to FCB Chicago and FCB New York for AB InBev’s “Contract for Change” and the other to McCann Paris for “The Bread Exam.”