Cannes Lions is a time for the world’s most brilliant, innovative and creative people to set the agenda for the year ahead. MediaLink talked to industry experts from across the marketing, media, entertainment and technology landscape on what brings them to the festival, trends that will shape the future and why creativity matters for business more than ever.
Additionally, over the course of those four days, we hosted bold thinkers, culture makers and brave leaders for inspiring and action-oriented conversations at MediaLink Beach. If you missed our Daily Dose program, on-demand replays will be posted here.
Watch "The Business of Creativity" below.