‘Knock Knock’ silent help for abuse victims campaign from Cheil Worldwide wins Glass Lions Grand Prix

“Knock Knock,” a campaign for the Korean National Police Agency by Cheil Worldwide in Seoul, was awarded the Glass Lion for Change at the Cannes International Festival of Creativity on Friday. The Glass Lion celebrates culture-shifting creativity. The campaign called attention to the massive uptick in domestic violence in South Korea over eight years, and that only 2% of cases get reported to police. Cheil Worldwide created a way for victims, who are typically living with their abusers, to silently report domestic violence. Victims can call the police and tap any number twice on their phones. The police then send a link that allows them to see what is happening in the victim’s home via their camera and also track their location. Gold winner One Gold Lion was awarded in this category. It went to “Schoolgirl Newscasters,” a campaign for EBM from Impact BBDO in Dubai. The PSA highlighted the 22.5 million children who are out of school in Pakistan, most of whom are girls. According to the campaign, only 34% of Pakistani girls make it to high school. So, Impact BBDO took over news stations in the country and made school girls the broadcasters, making women’s eduction the headline of the day. Among the Silver Lions awarded was “Everything They Didn't Tell You,” a maternal health campaign for Black Women for Wellness LA by Interpublic Group of Cos. agency Area 23. Cannes Lions coverage Follow our live blog here Sign up here for email updates See all of the Grand Prix winners here

‘Knock Knock’ silent help for abuse victims campaign from Cheil Worldwide wins Glass Lions Grand Prix

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