Dentsu unites creative shops in sweeping reorganization

In a sweeping reorganization, Dentsu has consolidated its creative agencies under the network it has dubbed Dentsu Creative. Dentsu CEO Wendy Clark and Dentsu Global Chief Creative Officer Fred Levron announced the move, which will consolidate DentsuMB, 360i and Isobar under one name, during Cannes. Dentsu Creative will be comprised of 9,000 creative employees in 46 markets connected to 37,000 media and customer experience management employees across Dentsu International. It will collaborate closely with Dentsu’s creative team in Japan.