Bonjour! Maybe you’ve heard of the mythical town in France where movie stars get together for artsy premieres and glitzy red carpets, but the Cannes Film Festival is just the pregame for the grande fête that the advertising industry hosts just weeks later.
From June 20-24, advertisers will flock to Cannes, France, for the prestigious Cannes Lions International Festival of Creativity. The picturesque resort town lined by French Riviera beaches and bustling with sweat-drenched tourists hosts industry stars for panels, parties and prizes to celebrate the crème de la crème of the past year’s ads.
For the soon-to-be initiated, what can one expect to encounter on the ground? For those rusty after a two-year hiatus, what are the COVID protocols for the fest’s in-person return? From a brief history to how much all this hubbub costs, Ad Age has the answers.