Influencer Tinx slams AI and its use by brands

AI may be the biggest topic at Cannes Lions this year, but at least one person at the festival is not a fan—Tinx, the lifestyle and dating influencer with over a million followers on TikTok. “I’m terrified of AI,” she said Monday during Ad Age’s panel with VaynerX. “If I could snap my fingers, I’d shut it all down right now.” Tinx, whose real name is Christina Najjar, continued: “I hate AI. I don’t think [companies are] using it in the right way. I don’t like it, I don’t trust it, it’s coming for our jobs.” “I hate AI.” Influencer Tinx didn’t hold back during our panel on the @vayner_x yacht earlier today. #CannesLions2024 #AdAgeCannes pic.twitter.com/tUpXziRvtx— Ad Age (@adage) June 17, 2024 Tinx’s scathing skepticism of the technology came in response to a question from Ad Age’s Garett Sloane about whether she thinks AI could one day assume the role of influencer and engage effectively with a community of followers. While her dissent reflects the sense of fear that is common amongst AI doomsayers—or those who believe the technology is going to lead to the extinction of humanity—Tinx is also unimpressed with AI, particularly its sense of humor, as well as those who are using it, including marketers. “Now you see these brands, and they don’t even know what AI is,” she said, before mocking their apparent cluelessness. Cannes Lions coverage See all of the Grand Prix winners here Top 5 Grand Prix campaigns As a creator, Tinx stands to be significantly impacted by AI’s growing creative capabilities. Platforms are rolling out AI-powered tools to help this cohort leverage new developments of the technology, such as TikTok, which today announced AI-generated virtual avatars meant to help influencers ramp up their production on the app. But Tinx is also disinterested in the new feature. “I did not sign off on that,” she said wryly, garnering laughs from the audience. “They did not have my approval.”

Influencer Tinx slams AI and its use by brands

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