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Creativity

Cannes adds new Lion to recognize B2B work

LinkedIn's 'Raising Profiles' campaign was one of two B2B Grand Prix winners at Cannes in 2021 (The Big Issue)
AJ
By:
Alexandra Jardine
November 30, 2021 02:00 PM

The Cannes Lions International Festival of Creativity is adding a new Creative B2B Lion for 2022, reflecting the growth of creativity in business-to-business marketing.

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Agencies
Madwell’s demise is a wake-up call for marketers
Agencies

Lessons from the closure, including how to assess an agency’s finances.

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Lindsay Rittenhouse
Madwell’s demise is a wake-up call for marketers
Google
How Google plans to measure ad campaigns on iPhones
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Garett Sloane
How Google plans to measure ad campaigns on iPhones
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Possible 2025 takeaways for marketers
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Possible 2025 takeaways for marketers
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How brands can get a Met Gala boost, despite this year’s tough economic backdrop
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How brands can get a Met Gala boost, despite this year’s tough economic backdrop

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