At the Cannes advertising festival today, Lowe’s became one of several brands to showcase how it intends to engage in the metaverse. Its strategy appears to be to recreate its business model, only in digital environments. “Lowe’s aims to equip builders free of charge with items from its real-world shelves,” the company said in an announcement on Tuesday.
“The metaverse is in a pivotal stage of development,” said Marisa Thalberg, Lowe’s chief brand and marketing officer, in the announcement. “It’s only natural that we would be interested in working alongside and in service of the emerging community of builders creating this new world.”