Meta’s Nicola Mendelsohn is on Cloud Island at Cannes. Cloud Island is the name for Meta’s virtual Cannes, built as its major metaverse marketing showcase at the ad festival, where avatars can play volleyball or otherwise take in a digital version of the French Riviera.
Mendelsohn, the company's global head of business solutions, has been showcasing Meta’s turn to the metaverse for two years running while helping lead the company’s presence at Cannes. Last year, the festival was entirely virtual, so Meta had to meet with brands in Horizon Worlds, the VR gaming app that is accessible through Meta Quest goggles, and is soon to be an app on more platforms.
“We’re building some different areas for people to be able to have an immersive experience on the Croisette,” Mendelsohn said about Meta’s Cloud Island.