Two Omnicom agencies and one IPG shop took home health care top honors on Monday at the Cannes Lions Festival of Creativity. TBWA\London won the Health and Wellness Grand Prix for #StealOurStaff, a campaign from toiletries brand Beco that encourages hiring people with disabilities.
In Pharma, FCB’s Area 23 won the Grand Prix for “Sick Beats,” a musically improved vest from sound company Woojer to help those with cystic fibrosis.
AMV BBDO won the Grand Prix for Good in Health for #WombPainStories, a campaign from Essity feminine care brand Libresse (also known as Bodyform) that shows the internal workings of the uterus and how women’s bodies work and also tells stories of the pain women have endured from endometriosis. The campaign continues its sweep of prizes, having won Best of Show in the One Show for 2021 and a Black Pencil at D&AD 2021. It was widely predicted to be a major winner at Cannes.