Creatives in advertising and beyond are having a field day with AI, and it’s lending to some far-out activations that blend the high-tech, the surreal and the biggest brands. In recent days, there have been AI-generated pizza commercials, a fake commercial for Bush’s Beans, and some inspired mashups.
Not to mention, Snap, TikTok, Meta and others have been rolling out new generative AI features. It’s important to keep in mind that some of the uses of AI in creativity are mostly in good fun, but there have been warnings about how fake content has consequences. Just this week, U.S. regulators said they are watching for AI abuses, which happened to come the day after the first AI-generated political attack ad.
With all of these developments, Ad Age has expanded its “Creativity Top 5” series to include the latest innovations in the AI space. Check out the first installment below.
5. Beans, beans, they’re good for art
A Bush’s Beans commercial is making the rounds this week, only it’s not from the brand and is AI-generated. Freelancer Ronnie Allman dreamed up the artsy-fartsy project. “If you know someone at Bush’s Beans please share with them,” Allman wrote on LinkedIn. The commercial shows how AI-generated video is getting more sophisticated. Allman used Midjourney and D-ID for this spot written and performed by AI.