The rise of AI in advertising will either herald a new era of artistic possibilities or represent the deadening mechanization of creativity. It’s a debate that is playing out in creative circles, especially under posts of AI-generated work on LinkedIn and Twitter. Was that mashup of “The Lord of the Rings” and Wes Anderson a genius idea, or was it a lazy reboot of Harry Potter-meets-Anderson, which had already been done?
More recently, some AI enthusiasts were excited by Adobe Firefly, which has a “generative fill” feature that uses machine learning to fill in any part of an image. People started filling in classic images such as The Beatles’ “Abbey Road” cover and the “Mona Lisa,” among others. “I think a lot of this AI art craze comes down to these guys feeling the joy of being creative for the first time and mistaking it for something much deeper,” one commenter said on Twitter.
No matter where advertisers fall on the discussion, AI is transforming the way work is done. And Ad Age is following the way these tools are making their way into the industry. Here is our latest “Creativity Top 5” series, AI edition.