No. 4: Topgolf's eye for highways
Topgolf has jumped on the TikTok trend in which “Stranger Things” character Mike Wheeler, played by Finn Wolfhard, helps with video transitions. In the videos, Wolfhard walks up to a camera, holds up his hand, and snaps his fingers. The videos are edited to transition as he snaps, all to the tune of a sped-up version of “Give It to Me” by Timbaland, featuring Justin Timberlake and Nelly Furtado. Most of the TikToks tend to emphasize the difference between two points of comparison.
Related: Inside the rise of Topgolf
Topgolf took advantage of the trend to poke fun at itself, posting a TikTok with the text, “Pov: Topgolf sees open land next to a big highway” over an aerial view with a red rectangle surrounding said open land. When Wolfhard snaps, the background image changes to show a completed Topgolf. Fans in the comments loved how accurate this was, with some even shouting out open land near their towns for the sports entertainment company to conquer next. The video had 12.5 million views as of writing.