We're looking at the latest installment looks at the best TikTok videos posted by brands over the past month.
This month: Ketchup, cars and Pedro Pascal.
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Special Report: Creativity Top 5
The top 5 brand TikToks you need to know about right now
Ad Age's ranking of the top brand TikTok videos of the past month
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Buick, Quizlet, and Little Caesars via TikTok
No. 5: Fortnite food fight
Heinz wanted to teach customers about soil degradation, so it created a Fortnite activation called “S.O.S Tomatoes” where players battle each other in a zone that shrinks faster than other fields in Fortnite. The ketchup brand tapped Twitch streamers in the U.S., U.K., Poland, Spain and Saudi Arabia to livestream the game, and clipped them into a TikTok. The video was simple but effective, racking up 3.6 million views.
No. 4: Buicks and ballers
In time for March Madness, Buick partnered with five female college basketball players for a series of TikToks as a part of the automaker’s #SeeHerGreatness campaign. Aliyah Boston, Azzi Fudd, Cameron Brink, Caitlin Clark and Kiki Rice were each featured in their own video, speaking about how they got into basketball, what they love about the game and what they are like off the court. Fans seemed to like the series, with Rice’s video reaching 2.9 million views, and all five garnering over 8.7 million views.
No. 3: Quizlet ‘hearts’ Pedro Pascal
By now, you have probably seen Pedro Pascal eating a sandwich on your TikTok feed. The meme comes from a brief moment in another video—an episode of Snack Wars, where celebrities taste and vote on snacks from different countries. The meme is the moment that Pascal tries a peanut butter and jelly sandwich, and briefly spaces out. Foot Locker and Sephora Canada have also used the meme.
Quizlet’s take on the trend: “POV: you’re at the quizlet office watching me think of more zaddy content during my lunch break.” The video is the latest of Pascal-related content the company has put out after one about gushing over the actor instead of studying went viral. The social media manager has clearly leaned in, and followers love having a dose of zoned-out Pascal in their feeds. The video has 2.7 million views.
No. 2: It's corn (crust pizza)!
A few weeks ago, Little Caesars pizza teased that it would be rolling out a new pizza crust. Customers had been asking for a unique pizza crust that was “something salty, something buttery and something cheesy.” So Little Caesars came up with the corn cob-crusted pizza, complete with a two-liter bottle of melted butter. Since it was a bit early for April Fools' Day, customers weren’t sure if the new crust was real, and viewed the video over 12 million times to be sure. The pizza chain soon clarified that it had “made a mistake”—corn is out, and pretzel-crust pizza is in.
No. 1: Domino's big sale
Domino’s continues the pizza trend with a fire sale on its pies. The pizza chain recently rolled out a trio of loaded tater tots, and has been so focused on videos around the new items that the social media team “forgot” to make a video that all menu-priced pizzas would be half-off when ordered online. The video ends with a PowerPoint slide covered in word art repeating the 50% off special. (Nice touch naming the file “important news.”) The video got 35 million views … and some comments from disgruntled employees: “Thank you for making my job harder Dominoes. Really making me earn this 11/hr.” The special ended last week.
