Talking animals have been a popular advertising bit going back to Budweiser’s frogs and lizards, and surely further than that. But done well, it’s always a crowd-pleaser. In this week’s Top 5, we have a talking fox—along with some flying fish for good measure. See all of our favorite campaigns from the week below.
The top 5 creative campaigns you need to know about right now
5. Airbnb: Rooms
Airbnb is so consistent with its creative campaigns, and this one—for Airbnb Rooms—is no exception. The combination of snapshots, music and voiceover reminds us yet again that simpler is always better in advertising. Nicely designed, emotional yet understated, these spots achieve the improbable—making renting a room inside a house seem almost preferable to renting the whole house.
4. McCain Foods Canada: Put Mom in the Picture
Happy belated Mother’s Day! If you missed this spot in our Mother’s Day roundup last week, it’s worth checking out. Rethink found an insight that’s universal yet somehow (like moms themselves) often overlooked—that mothers take most family photos, and thus aren’t in many of them themselves—and built out a lovely tribute. It’s cliché to say grab the tissues before watching, but not a bad idea!
3. Ikea: Proudly Second Best
Agency: David Madrid/Ingo Hamburg
Simple, subtle print ads are always welcome, and this week they arrived courtesy of Ikea Al-Futtaim, which encompasses the markets of Egypt, Oman, Qatar and the United Arab Emirates. The work shows Ikea products having their role usurped by Mom and Dad. The charming ads ring true, make the consumer the hero and give the furniture retailer a warm glow of humility.
2. Regal Springs: Heaven Fish
Agency: Ogilvy Honduras
The most ambitious project of the week came from Ogilvy Honduras, which took a strange natural phenomenon—the so-called “Rain of Fish” in the country’s Yoro region—and created a whole new brand and product around it. The agency, which also did the lauded “Morning After Island” campaign, is quickly developing a reputation for purpose-driven work that feels fresh, simple and innovative.
1. eos: Skin So Soft Even Soft Things Think You’re Soft
One-upping the wolf in sheep’s clothing, this week we got a fox in human clothing, thanks to a strange and entertaining commercial for eos women’s shave cream. Mischief has been doing fun work for eos for a while, but this is one of our favorite spots yet, as the fox explains why it’s wearing a human around its neck instead of the other way around—because the woman’s eos-bathed skin is so soft to the touch. Creepy and funny with an off-center insight and perfect production, this work should bring a smile to any and all species that encounter it.