In this week’s Top 5, we have campaigns about Down syndrome and Alzheimer’s, plus fitness trackers for chickens and a sublime outing from Apple.
The top 5 creative campaigns you need to know about right now
5. CoorDown: Ridiculous Excuses Not to Be Inclusive
Agency: Small New York
Down syndrome charity CoorDown is renowned for its excellent creative efforts. For World Down Syndrome Day this year (March 21), it leaned into comedy—with sitcom-style scenarios showing “ridiculous excuses not to be inclusive.”
4. Amazon Prime: Tache
Agency: Wieden+Kennedy London
An underwhelming Oscars telecast did have a few bright spots. No, not Cocaine Bear—this Amazon Prime commercial from W+K London, in which a young woman discovers at-first-unwanted facial hair, but then decides to embrace it.
Read more: Cocaine Bear's unlikely rise to fame
Also see: Oscars audience up 12%
3. Alzheimer's Society: The Ultimate Vow
Agency: New Commercial Arts
Alzheimer’s advocates face the difficult challenge of storytelling around a topic that’s heartbreaking. But that also gives the spots their power—like this expertly rendered tale featuring a strong concept, excellent direction and touching performances from the lead actors.
2. Honest Egg Co.: FitChix
Agency: VMLY&R
Fitbits on chickens? It sounds absurd (and in many ways, it is). Yet it’s an undeniably head-turning idea, which VMLY&R brought to life in Australia with “FitChix”—fitness trackers attached to Honest Egg Co.’s fowl to prove that they’re free-range. (Zeal Creamery did something similar with cows in 2021.) Honest Egg even printed the chickens’ step counts on the eggs themselves.

Honest Eggs Co. FitChix device on chicken
1. Apple AirPods Pro: Quiet the Noise
Agency: TBWA\Media Arts Lab
You can always count on Apple for some good old-fashioned high-concept, big-budget spots—and here’s their latest. “Quiet the Noise,” from TBWA\Media Arts Lab and directors Megaforce, memorably illustrates how AirPods Pro, with their noise-canceling technology, can turn a noisy city into an utterly serene dreamscape for the user. Just try to avoid the falling cars when you turn them off.