It was a good week for craft and comedy, as we enjoyed a lush two-minute intro spot for Don Julio Rosado tequila, simple and insightful Heinz print work, and amusing campaigns from Take 5, eos and TravisMathew. Below, check out all of this week’s Top 5.
The top 5 creative campaigns you need to know about right now
5. Diageo: Introducing Tequila Don Julio Rosado
Agency: the community
Easily the most visually stunning production we saw this week, this two-minute film for Diageo’s latest Don Julio brand of tequila was shot by Tanu Muiño. And the celebrated Ukrainian director (whose recent music videos include “As It Was” for Harry Styles) certainly put her inimitable stamp on it. The fantastical fuschia paradise was beguiling, and the casting of the lead actress was a fun story, too. Sign us up for some day drinking in the near future.
4. Take 5: The Official Pigeon
Agency: Erich and Kallman
Ridiculous stunt of the week honors go to Erich and Kallman and its “Official Pigeon” campaign for Take 5, which involved attaching a GPS tracker to a random pigeon in Dallas and following it around the city. Any car it pooped on got a coupon (a poop-on coupon!) for a free car wash. The backstory of how tough it was to actually track this pigeon was almost as good as the work itself.
3. eos: Unmanhandle Your Face
Eos has been on a tear in the women’s shaving category, and this week the brand made the leap into men’s shaving—with spots from Mischief that took amusing aim at the category’s hypermasculine tropes. Come for the obnoxious, square-jawed parody spokesman and his arch copy lines, stay for the violent yet surprisingly evolved gorilla.
2. Heinz: Ketchup Fraud
Every Rethink campaign for Heinz Ketchup lately has brought an interesting insight, and this one’s no exception—it shines a light on restaurants that refill Heinz bottles with generic ketchup on the sly. The well-crafted print work will be supported by a real-world activation where the brand will reach out to the offenders (identified by consumers) and try to broker a solution.
1. TravisMathew: Rewriting History
Agency: Imagine Entertainment
We didn’t begin the week expecting Chris Pratt to tell us how cats might eat your eyeball after you die, but then, this TravisMathew campaign came with a lot of surprises. The work—from Imagine, writers Ian Reichenthal and Dave Canning, and director Jim Jenkins—was amusingly off-kilter and reminded us that celebrity endorsements don’t have to be cookie-cutter, if you approach them with a fresh and interesting concept. Who said comic advertising is dead?