In this week’s Top 5: Heinz slows down for Nascar, Lay’s stunt with Thierry Henry, and a Spanish agency’s stunning debut via rhythmic gymnastics.
The top 5 creative campaigns you need to know about right now
5. Diablo IV: Chapelle de Jesuites
As art stunts go, this one was impressively epic, as 72andSunny created a series of giant murals for the video game Diablo IV and installed them in a (deconsecrated) French church. The devil was in the details, with Baroque artist Adam Miller crafting exquisite scenes. If the creative team ends up going to hell over this, it will have been worth it.
4. Ford Explorer: Men’s Only Edition
We saw lots of International Women’s Day campaigns last week, many of them earnest. This one leaned the other way, using comedy to introduce the “Men’s Only Edition” of the Ford Explorer—a clever way to show how important women have been to automotive engineering.
Introducing the Ford Explorer® Men’s Only Edition. That’s right — we’ve removed more than 100 years of women’s contributions. Visit https://t.co/Xjr1p1Hn3l to learn more. #mensonlyedition #IWD2023 pic.twitter.com/7heUPx6fY7— Ford Motor Company (@Ford) March 8, 2023
3. Heinz Ketchup: 0.57
In the middle of a lightning-fast Nascar race, Heinz Ketchup aired a spot viewers had to slow down to enjoy. It was just a few frames long—and lasted 0.57 seconds—but those who took the time to rewind and slowly click through it were rewarded with a DoorDash coupon.
2. Lay’s: No Lay’s, No Game
Agency: Slap Global
Celebrity marketing stunts are a dime a dozen, but this one had a fun concept—as soccer star Thierry Henry showed up unannounced at fans’ homes and asked if he could join them to watch a match. The kicker: They had to have some Lay’s in the house, or he’d move on.
1. Rhythmic Gymnastics World Championships: Belief Is Gold
The best work of the week happened to come from a brand-new agency, Perceptible in Spain, unveiling its very first spot—a wonderfully muscular promo for the Rhythmic Gymnastics World Championships, starring the Spanish national team. Part manifesto, part product demonstration, the whole thing was irresistible—and got us excited for what else Perceptible might have up its sleeve.