The top 5 creative campaigns to know about right now

Sometimes, it’s ideas that tap into a universal truth that generate the most marketing buzz. We saw that this week with campaigns that leaned into the joy of getting an anticipated delivery to the regret felt when the grass is not, in fact, greener. We also saw a risky brand DM and two pointed campaigns about the dangers of corporate climate harm and certain online creators. Check out the full top 5 below. Super Bowl ad review The best and worst commercials from the Big Game Click here 5. Ikea: u up? Agency: Rethink A fun but simple stunt from Rethink and Ikea Canada sent DMs to consumers when they might be wishing they had a better mattress. From 10 p.m. to 5 a.m. on Valentine’s Day, Ikea DM’d dozens of people on Instagram with a simple “u up?” Those who responded were offered 15% off a mattress. The cheeky contextual campaign—playing off the many NSFW activities that might happen on Valentine’s night—resulted in more than 200 DMs sent that night. 4. DoorDash: Your Door to More Agency: Hard Work Club We all understand the sense of relief when something you really need arrives at your door, which is what makes DoorDash’s groovy campaign from Hard Work Club so relatable. Consumers are so happy to hear DoorDash has arrived they dance their way to the door in new spots directed by Nick Ball and choreographed by Ryan Heffington. Scored by “The Hamburger Song” by Bobby More and The Rhythm Aces, the spots playfully demonstrate the joy that can come from getting that last-minute food delivery when the kids are hangry or cough medicine when you’re home with the flu. The dancing is a nice touch, but the feeling is simply a universal truth. 3. Make My Money Matter: Beep Agency: Mother Coming in at No. 3, a striking campaign from the U.K. group Make My Money Matter encourages people to switch to green banking through a video that links the financial sector to climate harm. Starring British Ambika Mod, consumers using their bank cards to pay for plants are setting those same plants on fire with every transaction. The pointed campaign is a knock against banks Barclays, HSBC, Santander, NatWest and Lloyds, which, according to the group, “give billions to the fossil fuels industry.” The symbolism in the ad from Mother gets the message across quite clearly, bringing to attention the fact that consumers spend according to their values. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here 2. StreetEasy: Never Become a Former New Yorker Agency: Mother New York These artful ads from New York real estate brand StreetEasy juxtapose the grittiness and style of a New Yorker against the boring, simplistic backdrop of suburban living to encourage people to stay in New York. Created by Mother New York, “Never Become a Former New Yorker,” warns against leaving New York through quotes from real-life former New Yorkers overlayed on images of bored, underwhelmed people. The visually striking campaign reminds us of the universal truth that the grass isn’t always greener. 1. White Ribbon: My Friend, Max Hate Agency: Bensimon Byrne No. 1 this week is a powerful film from White Ribbon—the organization dedicated to protecting women and girls from gender-based violence—about the danger influencers in the “manosphere” pose to young boys. A topic often discussed in online forums, the three-minute short film does a great job of illustrating exactly how misogynistic influencers prey on the insecurities of young boys to spread toxic and dangerous ideologies about women. In the film, a boy falls prey to a puppet influencer called “Max Hate,” who spreads anti-feminist and misogynistic messages online and suggests that those who share his views are more masculine. Super Bowl ad review The best and worst commercials from the Big Game Click here

The top 5 creative campaigns to know about right now

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