The top 5 creative campaigns you need to know about right now

Cannes Lions is upon us, and the week started off well with a couple of fun stunts—fake movie posters from Tubi, plus a genius self-promotion from Atlantic New York. We also got a Broken Heart Love Affair special for Kruger, a disturbing bit of VR content from the LPGA and a video game that just might save humanity. Below, it’s this week’s Top 5. Cannes Lions coverage Follow our live blog here Sign up here for email updates See all of the Grand Prix winners here 5. Kruger: Love Is Messy Agency: Broken Heart Love Affair Broken Heart Love Affair specializes in sweeping, emotional anthems for its clients—and it delivered another one here for Kruger paper products. A continuation of a theme introduced at the height of COVID, this new spot is all about the messiness of love. Thankfully, Kruger is often there to clean things up. AI marketing blog How brands are using ChatGPT, DALL-E 2 and other tools Read more here 4. Confuse a Bot Creator: Rajeev Basu Worried about the coming AI apocalypse? Rajeev Basu is, too. So, he developed a video game designed to intentionally mislead bots and derail their nefarious plans to destroy humanity. Turns out it might be as simple as tagging everything on the internet as cheese. 3. Tubi: Everything for Someone—Even Ad People Agency: Mischief An advertising platform creating advertising for advertising people—sounds pretty loathsome, doesn’t it? But in the hands of Tubi and its agency, it’s actually kind of adorable. Those lucky enough to be in Cannes this week will see a slew of fake movie posters riffing on the Cannes experience and embodying Tubi’s brand promise, once again, that it really does create content for very niche audiences. 2. LPGA: Putt Like a Lady Agency: Accenture Song Branded VR experiences tend to be blandly uplifting—but not this one. The LPGA invited attendees at a recent tour event to don VR goggles for what seemed to be an anodyne putting challenge. Instead, they experienced something much darker. Points to Accenture Song for selling this one through, and for the craft that earned it a nomination for the Tribeca X Award. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here 1. Atlantic Car Service Agency: Atlantic New York Cannes Lions is such a showcase for creativity—so why don’t we see that many clever creative activations there? Atlantic New York has orchestrated the best one we’ve seen in a while with the Atlantic Car Service. It will be giving prospective clients free rides between the Nice airport and the Croisette this week, but only if they’re willing to listen to the agency’s pitch along the way. Smart, fun, buzzy—is it too late to enter this into the show? Cannes Lions coverage Follow our live blog here Sign up here for email updates See all of the Grand Prix winners here

The top 5 creative campaigns you need to know about right now

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