It was a strong week for food advertising, with Wingstop, Marmite, MilkPEP and Velveeta all delivering appetizing campaigns. Below, check out this week’s Top 5, which also features an unexpected Game of Thrones reunion.
The top 5 creative campaigns you need to know about right now
5. Wingstop: 4/20 Training Video
Stoner humor usually has limited appeal, but Wingstop breathed fresh life into the genre through a clever setup and strong acting performances in a fake training video teaching employees how to deal with high customers on 4/20.
Recent news: Wingstop names 72andSunny its lead creative agency
4. Marmite: Baby Scans
Could one’s love—or hate—of Marmite begin even before birth? Adam&eveDDB, which has led the famous U.K. campaign for years, found a fun new path for it, thanks to research suggesting babies in the womb might be able to taste what Mom is eating.
3. MilkPEP: Wood Milk
“Have you ever looked at a tree and thought, ‘Can I drink this?’” So asks Aubrey Plaza in a fun campaign from Gale introducing “Wood Milk,” the latest plant-based milk alternative—which is actually a parody campaign from MilkPEP.
2. Make My Money Matter: The Hidden Relationship
Rose Leslie and Kit Harington, the “Game of Thrones” actors who married after starring together in the HBO drama, reunited onscreen for this Make My Money Matter PSA—which begins comically but ends with a serious message indeed.
1. Velveeta: La Dolce Velveeta
Agency: Johannes Leonardo
The 2023 incarnation Velveeta’s ongoing “La Dolce Velveeta” campaign is just as appetizing as prior installments. This time we get three quirky vignettes from director Andreas Nilsson showing Velveeta eaters as the ultimate cool customers—enjoying their cheesy choice of snack whenever, and however, they choose.