This week: a special garment for ketchup fans, an alien dance fest and a billboard that's more nutritious than your snack.

5. Heinz: The Unstainable Thobe
Agency: Wunderman Thompson Dubai

Heinz Ketchup is continuing to come up with some brilliantly creative marketing ideas this year, via its different agencies around the world. This week saw two: in a U.S. stunt for Halloween by Wieden + Kennedy New York, it created a fictional vegetarian vampire who prefers the taste of "Tomato Blood" to actual blood. But it was a campaign from Dubai that really caught our eye: to encourage local consumers to choose the condiment over local varieties, it created an "unstainable thobe" (the white robe often worn by Arab men) using a fabric coated with a microscopic layer of silicone that prevents liquids staining. It's a great local insight coupled with a well-executed campaign featuring local influencers.

4. Taco Bell: Apology
Agency: Deutsch L.A.

Comedian Pete Davidson appears to be almost as popular with advertisers at the moment as he is with celebrity dates (this year has already seen him appear in ads for men's grooming brand Manscaped, H&M and Call of Duty). But his surreal brand of humor made him a good casting choice for this week's campaign for Taco Bell in which he "apologizes" for the wacky nature of some of its past breakfast menu items (for example, the Waffle Taco). The idea is to promote the chain's new menu, which it's also doing with a number of pop-up "Bell Breakfast" restaurants across the country. 

3. Heineken: Bar Experience
Agency: Publicis Italy/Le Pub

With staff shortages in bars and pubs a worldwide issue, Heineken is doing its part to help out with an initiative in the Netherlands. Having noted that young people don't see bar work as valuable for their careers, the beer giant has pledged to actively recruit employees who have bar work experience. It created a portal for people to apply for bar jobs, after which they can submit a certificate to Heineken via LinkedIn, and it's promoting the idea with ads on the back doors of bars. The campaign fits well with Heineken's history of projects aiding the hospitality sector during the pandemic.

Read more: Heineken's Shutter Ads wins Cannes Outdoor Grand Prix

2. Burberry: Night Creatures
Agency: In-house

Burberry is back with a third spot in its beautifully crafted series of collaborations with directors Megaforce. As with its award-winning previous films Open Spaces and Festive, the new film depicts a troupe of young dancers clad in Burberry outwear performing a mesmeric ballet. But this time there's a sci-fi slant; on a trip back from the movies on a London night bus, they discover a mysterious giant squid-like alien taking over the streets. The dancers interact with its tentacles to perform an acrobatic routine, via some amazing craft. According to Burberry, the idea is to "express the bold attitude that it takes to dive into the unknown."

1. Dole: Nutritional Ink
Agency: St. Luke's

Dole expanded its award-winning Malnutrition Labels campaign to the U.K., and the latest idea really hits home with a startling message about the lack of nutritional value in popular snacks. The brand worked with food design specialists Bompas & Parr to create a series of inks made out of fruit and natural ingredients that were used in an outdoor campaign. The copy highlights that each printed word on the billboard contains "more nutritional value" than snacks such as fries, cookies and candy bars. The result is a thought-provoking and truly creative use of outdoor media that addresses a real societal problem.