A film from U.S. Bank and McCann Worldgroup tells the stories of young interpreters helping their families navigate and survive life in the U.S.
The film, “Translators,” was screened at the Tribeca Film Festival in New York on June 13, following its premiere at the Los Angeles Latino International Film Festival.
“Connecting with our diverse customers means understanding the challenges that are unique to people’s lived experiences,” said Kai Sakstrup, executive VP and chief marketing and strategy officer at U.S. Bank, in a statement. “What we uncovered within the Hispanic community is how a language barrier was overcome through resilience, adaptability, the power of family and the drive to succeed. An obvious connection emerged between the brand’s ethos of powering human potential and the inspiring real-life journeys of Virginia, Harye and Densel. It’s been a privilege to tell their stories.”
Park Pictures produced “Translators” in partnership with U.S. Bank, which is working to help close the racial wealth gap by making banking more accessible to everyone through new digital tools, resources and community engagement.