Marketing in health care isn’t just a matter of relying on word-of-mouth or Google search results. As the delivery of health care has become more complicated, so has the task of attracting would-be customers.
Special Report: Healthcare Marketing Impact Awards
Meet the winners of the 2024 Healthcare Marketing Impact Awards
These campaigns brought attention to health care issues and the companies trying to improve patient care
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To compete in an increasingly challenging environment, today’s health care organizations have to get creative in their messaging and presentation—whether it’s through constructing custom apps, building new tools, spinning up elaborate public art or hiring local celebrities to give endorsements. Old-fashioned billboards with memorable slogans don’t hurt either.
This year’s Healthcare Marketing Impact Award winners blend innovation with tried-and-true classic strategies. The results show that would-be consumers—sometimes including other organizations—seek authenticity alongside memorable packaging. Through the winning campaigns, which range in size, scope and budget from the “Tiny But Mighty” to multi-platform, months-long integrated endeavors, this year’s honorees look to speak to their prospective customers’ individual needs.
The campaigns selected for our Healthcare Marketing Impact Awards demonstrate what it takes to stand out in a changing industry.
Who judges the Healthcare Marketing Impact Awards?
The judges included editors and reporters from Modern Healthcare and Ad Age who pooled their expertise in the health care and marketing fields to select the best campaigns.
How did we pick the winners?
It was difficult. We received hundreds of submissions and there’s a lot of good work out there. Judges looked for creative, purposeful campaigns that grabbed attention, yet had the right tone. Winning entries also reported measurable results.
What made a campaign eligible?
To be considered for this year’s awards, campaigns must have been produced and appeared between Jan. 1, 2023, and July 1, 2024. Campaigns across all formats—video, audio, TV, print, digital, social, etc.—were eligible.
Can campaigns appear more than once?
Yes, some campaigns won in more than one category.
Do you notify those who did not win?
No, only winners were notified.
