Village Medical aims to differentiate itself from the current model of care.
A growing number of non-traditional providers are looking for ways to disrupt a health care industry plagued by disjointed care, impersonal interactions and patient quotas.
Village Medical’s “The New Way to Well” campaign, winner of the Best in Show Award in the 2023 Healthcare Marketing Impact Awards, highlights the primary care provider’s efforts to differentiate itself from the current model of care.
The campaign, created by Deutsch NY, targets Medicare and Medicare Advantage patients with complex medical needs, encouraging them to seek what it says is a better alternative through Village Medical’s clinics.
Village Medical is a subsidiary of Walgreens-backed VillageMD. The pharmacy chain has poured billions of dollars into primary care, including a $5.2 billion investment into VillageMD in late 2021, which gave it majority ownership. The investment was part of Walgreens’ larger foray into health care services, joining other retail disruptors such as CVS and Walmart to compete in the space.
Village Medical is a subsidiary of Walgreens-backed VillageMD. The pharmacy chain has poured billions of dollars into primary care, including a $5.2 billion investment into VillageMD in late 2021, which gave it majority ownership. The investment was part of Walgreens’ larger foray into health care services, joining other retail disruptors such as CVS and Walmart to compete in the space.
