After more than a year in the public spotlight, the NFT market has sorted collections into winners and losers. One of the most recognizable winners is Doodles, a project that has separated itself from the pack through ambitious marketing and effective brand-building.
Doodles launched last October to immediate success, selling out its series of 10,000 cartoon characters styled in vibrant pastels and finding even more traction on the secondary market. By the end of the year, the collection had achieved a trading volume of over $140 million, with the cheapest NFT selling for a not-so-cheap $25,000.