Brands wishing to change their logo often endure countless meetings with strategists. Emily Zugay proved one woman has the magic touch.

Zugay, a twentysomething with a degree in graphic design, has racked up over 2 million TikTok followers thanks to her videos where she “redesigns” the logos of some of the world's biggest companies. The videos have amassed tens of millions of views, and brands lucky enough to be chosen often changed their TikTok profile picture to Zugay’s version. McDonald’s even made her creation its Twitter photo. Brands of all industries and sizes added their own logos for consideration in the comment sections.

Seeking out and embracing Zugay’s work has helped brands “let loose” and lean into TikTok’s culture. TikTok itself even changed its logo, and Microsoft Windows only follows one person - Zugay. In March, she also did a spoof redesign for Deutsch LA in honor of Adhemas Batista becoming the agency’s chief design officer. She’s since worked with Jack in the Box, Urban Decay and Reddit.

The appetite for Zugay’s input is still going strong. She recently redid the logos for tennis’ U.S. Open and tea brand Pure Leaf.