Brands wishing to change their logo often endure countless meetings with strategists. Emily Zugay proved one woman has the magic touch.
Zugay, a twentysomething with a degree in graphic design, has racked up over 2 million TikTok followers thanks to her videos where she “redesigns” the logos of some of the world's biggest companies. The videos have amassed tens of millions of views, and brands lucky enough to be chosen often changed their TikTok profile picture to Zugay’s version. McDonald’s even made her creation its Twitter photo. Brands of all industries and sizes added their own logos for consideration in the comment sections.